Scripted Videos for Businesses

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Not too long ago, our company didn’t have a teleprompter. Now we have three. We love the natural way people speak when they share their story unscripted and through interviews. However, there are some great advantages to following bullet points or a script.

We use scripted videos when the client has a lot of specific information that they want to communicate. Coming up with the structure, flow, and important terms ahead of time allows the person speaking on camera to present with more ease. A teleprompter can also help reduce the amount of retakes caused by figuring out how and what you want to say. There are many ways to use pre-planned talking points to enhance the story your business is trying to tell. The next three companies serve as examples.

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Land Title Guarantee Company is the largest locally-owned title company in Colorado. With 50,000 closings every year, they work with a lot of realtors. The Land Title marketing team provides many resources and reports to realtors, but emails easily get lost in busy inboxes. One way to stay top-of-mind and relevant is through vlogs. Slides provide industry information while the host strings together numbers and charts into a story of the marketplace that any realtor could grasp. The structure of a scripted vlog amplifies the power of the expert insight and visuals.

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Long Presentations

Many teachers and schools have become more effective due to the work and materials provided by Marzano Research. Now, years of research by Dr. Bob Marzano and his team at Marzano Research is increasingly made available worldwide through videos online. These informational videos follow a script of topics and examples to teach educators new and deeper concepts. These too, use slides for structure and graphic visuals while allowing the presenters room to elaborate.

Short & Structured

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Some people don’t have long educational pieces to communicate. Instead, they need to summarize and convince the viewer quickly and succinctly. Advance Your Reach works with public speakers to hone-in their abilities to research, find, and book more speaking engagements. Of the tools and principles they acquire, the speakers also create a Why Me video. These videos help public speakers interact with meeting planners. They are strategic and quickly communicate what problems they solve and how it helps the audience. Every word is important and following a script allows the presenter to focus on how they deliver and not their next statement.

Scripted videos can be an invaluable tool for telling your story. They allow for preplanning and smoother presentations. The next time you have detailed or educational information that you need to share, you may want to consider a scripted video.

Video for Real Estate

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There is no denying that we live in an increasingly digital world. People are more interested in attaining information on their own via the internet before speaking to a person or seeing an item in person. This trend goes for real estate as well.

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Online databases circulate house listings and make them available for the world to see. This is critical and expected for real estate transactions, but how does one take listing homes to the next level and stand out above the noise of everything else clamoring for our attention? Video is an ideal tool. Video allows a potential buyer to see more than photos can relay. They make the dream home come to life. They also make an engaging platform to share pertinent information with clients. Here are some ideas on how to use video to bring that extra dimension to marketing homes and staying top-of-mind.

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Video Listings

A video listing can look like many things, but at the end of the day it leaves the potential buyer with a better impression of the property they are interested in. It could look like a virtual tour or the realtor could highlight key features of the property. Perhaps a deeper view of the listing’s great location to shopping or outdoor recreation would increase interest. Drone footage shows off exteriors in a new way and gives a bigger impression of location and views. Finally, sometimes having a broker on camera and on location is the element that makes a virtual encounter not only more real, but personal. Clients are able to feel as if they can more accurately judge real estate themselves, resulting in inquiries that are better educated from the get-go.

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Vlogs/Reoccurring Videos

Realtors are great at finding helpful and interesting ways to keeps themselves top of mind. Aside from social networking skills and fun events to invite clients to, they also provide up-to-date market information. Unfortunately, emails with the latest statistics don’t have the best opening rate. Videos can help with that. Many viewers are more likely to click on and watch a short video with helpful and interesting bits of information. Graphics in addition to graphs as well as music, photos, and interesting filming locations all add life to the information or story trying to be communicated. Done right, vlogs not only present information in a memorable way, but add to the real estate broker’s, apartment, listing, for sale, buying, marketing, market, property, real estate, realty, realtor, interview, Filming, indoor, view, tour, information, Colorado, team, monthly, quarterly, vlog, report, Matthias, Remax, video, story, tell your story, Visual Legacy Productions

These two broad ideas help inspire new ways video can be used to advance real estate marketing. They improve not only showing off listed properties, but promoting the agent through useful and interesting information. There are lots of ideas on how to use video for real estate. Each agent will have their own goals and intricacies of what they want to promote and how. Armed with video and their vision, they are able to better equip clients and potential buyers with what they need to make their real estate transactions.

The Powerful Heart of a Personal Narrative

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There are times when we are reminded of an innate desire to share who we are with others; to create and leave a personal narrative. Few events touch heartstrings so notably as observing the passing of a loved-one. Early in March a dear woman finished her fight against cancer. Later we paused to remember a grandma on what would have been her birthday. In the midst of it all, International Women’s Day brought forward a multitude of stories about women who left their mark on the hearts of people around them. These women’s legacies remind me why it’s so important not only to live one’s life to the full, but to share it.loving, memory, death, memorial, remember, love, personal narrative, calligraphy, legacy, handwritten, pen, story, tell your story, Visual Legacy Productions

Each of the two women mentioned above had recorded something about their life’s journey for the benefit of future generations. It brings me comfort and joy to know their great-great-grandchildren will know them not just by name, but by sight and story. By story I mean the essence of who they were communicated through moments of their lives. Their struggles, values, joys, and character all came through in their interviews. Those are the qualities that resonate.

How Memories Live On

As a company built on the value of family, personal narratives are always near and dear. But how does one tell their own or someone else’s story in a succinct and impactful way? How do you connect a person to viewers who may not have even met them? We believe it’s through a heart-felt connection.

Often times when people think of passing on their story or family history, they think they have to give facts like names, dates, and locations. However, it’s the feelings and the stories that tend to empower and endure.

Let’s say I were to ask you to share one of your favorite memories of your grandmother. If you did not know her well, you may tell me her name and where she lived. You may even know a fact like where she worked for a time. But if you knew her, the memories would be more meaningful. Perhaps your grandma always made sure there were treats to eat – not only showing us her sweet-tooth, but her giving nature. Possibly her hobby was to collect what you consider junk, but it came from a thrifty personality that saw beauty and purpose in all manner of things. Maybe you experienced something hilarious together that revealed your similar sense of humor. These types of stories would not only tell me more about who your grandmother was, but are also relatable qualities.

Narrative of the Heart

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The women we remembered last month not only lived well, but shared that life. The tales of early marriage conflicts were laughed about, but also taught patience and grace. She used her business savvy to prepare her own family for the world. Her endurance and innovation through hardship encouraged the next generation with theirs. Her deep faith was not only hers, but lived out before others.

Genealogical facts still have their place, however passing a story changes a list of names into real friends and family. The insight gained through others’ personal narratives give us wisdom and strength in our own circumstances. In the words of Bruce Feiler in his 2013 New York Times article1, “The single most important thing you can do for your family may be the simplest of all: develop a strong family narrative.” Take advantage of the time you have now to not only live in such a way that impacts future generations, but pass those values on to others.


4 Benefits of Web Videos in 2018

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The wide usage of business/web videos has continued to grow until it is an expectation if you want your products or message to be taken seriously in 2018. There are dozens of reasons why many businesses and customers value video. Whether one prefers its ability to quickly deliver a message, entertain or stir pathos, increase your SEO reach, or encourage trust between a company and its customers, the reasons can be boiled down to three main benefits.

Videos Save Time

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While text is still vital to communication, there are times when videos can convey your message better and quicker. It is said that one minute of video is worth 1.8 million words (Forrester Research). Our brains are able to pick up far more by seeing and hearing than by reading alone. Not only can we receive far more information on both the conscious and subconscious level, but “viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text” (wirebuzz). This may be in part to the fact that 55% of people pay close attention when consuming videos — more than all other types of content. (HubSpot)

According to a survey by Wyzowl conducted in December 2017, if “both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.” But it isn’t just the consumers who are choosing video over text. 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Digital Information World). If you have the ability to have both text and video, it’s a good idea to take advantage of both of their strengths.

Videos Retain Viewers Longer

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Video has the ability to maintain our attention and activate our emotions better than written words. Whether you instill trust in your company or product or produce pure entertainment, the result is viewers staying on your webpage longer. In fact, 80% of marketers say video has increased dwell time on their website (Wyzowl).

Getting viewers to stay on your page longer has good effects. Traffic increases your SEO, and the more time spent engaging with your brand message, the more likely you will see conversion. A study by found that “including a video on a landing page can increase conversion rates by 80%”!

Do beware of making sure your video message has content that people actually want to view and that it isn’t too long for your purpose and audience. 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes (Ad Age). Also take note that 82% of consumers have closed a browser or exited a webpage because of an auto-playing online video ad (HubSpot). Videos can communicate a lot, but only if people want to watch them.


Videos Improve SEO

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As mentioned above, videos can boost your search engine optimization. This is for both videos embedded in your website and posted to YouTube or social media. Since Google owns YouTube, it only makes sense that their analytics work well for the algorithms deciding where your website shows up in online searches. The difference is substantial with “companies using video enjoy[ing] 41% more web traffic from search than non-users” (smallbiztrends).

In addition to brand essence videos, social videos, and specific messages or invites, the top three most effective types of video content are customer testimonials (51%), tutorial videos (50%), and demonstration videos (49%) (CURATA). Those top three types of videos are important since they reflect consumers’ desire to research into credibility, quality, and the “right fit” of a company or product. ThinkWithGoogle found that almost 50% of internet users look for videos related to a product or service before visiting a store. Your videos are a simple but powerful first step in engaging with your clients.

Videos Increase ROI

investment, key, invest, investing, wealth, ROI, return, financial, marketing, success, buy, customers, web, analytics, google, blog, video, story, tell your story, Visual Legacy ProductionsVideos help answer questions before your potential client has to ask them. This reduces the chance of them walking away and taking their business elsewhere. According to the Wyzowl survey, 95% of people have watched an explainer video to learn more about a product or service and 81% of people have been convinced to buy after watching a brand’s video.

Consumers like seeing what they are getting into without having to contact anyone; marketers like seeing the results! In fact, 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (HUBSPOT).

Don’t forget to utilize the power of social media to generate business. If your video is interesting, viewers won’t mind that it was produced by a business. Not only will people watch, but 76% of people say they would share a branded video with their friends if it was entertaining (Wyzowl). That’s “1200% more shares than text and images combined” all because of a good social video (SmallbizTrends.) These social videos can instill brand awareness into new people as well as present opportunities to buy your product. According to Tubular Insights, 64% of consumers purchase after watching branded social videos.

With these numbers in mind, it’s easy to see how video has become a benefit and integral part of life for 2018. When you consider your own business videos for this year, remember to take full advantage of this powerful medium of communication!

DIY Lighting & 6 Mistakes You Can Avoid

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One of the most painful things we see all too often, is a homemade video that looks homemade. If it weren’t for all the distractions of low quality, we’d be able to focus on the informative content! Most people recognize the importance of video for marketing and personal sharing. If you want to allow your message to have its full impact, here are six simple tips for making sure your DIY lighting is helping and not hindering.

First let’s cover some basics.

For a video, you need three essential elements: a video recording device (like your phone), sound, and lighting. If you have an actual camera-great! Set up a tripod or hold it stable to reduce shaking. If you use a smart phone-same thing. Set it on selfie mode, but place it on a stand or brace your arm to reduce the bobbles. If you plan on using the in-camera mic, try to eliminate any background noise. You may also want to get closer to the camera so that your audience can actually hear you. With both camera and sound, you are typically stuck with the quality of your recording device unless you make an additional purchase.

Now onto lighting.

Lighting is the aspect of recording that you do have some control over!

1. One big mistake people often make is with backlighting. The view might be pretty out your window, but the camera can’t pick up the bright scene behind you and the subject in the foreground. Turn on lights, but keep the main light in front of you so that you are highlighted.

(The bright background caused a silhouette. If we were to look from the opposite direction, the outdoor light would nicely illuminate the scene.)

windows, Filming, office, dentist, x-ray, indoor, patient, digital, men, indoor, film, view, story, tell your story, Visual Legacy Productions2. Cameras can struggle adjusting the white balance if there is a mixture of indoor and outdoor lighting. If you can’t adjust your camera, you can help it by using one type of lighting.

(The big windows in the dentist office illuminated the scene, so the harsh overhead lights were turned off.)

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3. Whether you use a studio light or an office lamp, adjust the angle and intensity so that you do not create harsh shadows on your face. Be as picky as Goldilocks: not too bright, not too dark. You may have to move things around to have the right amount of light on your face, but it is worth it.

(A window cast strong shadows on the young women’s faces. If they faced the window they would have been evenly lit – and limited the yellow-green indoor lighting.)

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4. Background does affect lighting. Just like windows can be too bright behind the subject, plain white walls are less than ideal. They are flat and boring, and don’t have that sharp look like studio-produced whites.

(Having something in the background – but blurred by the depth of field – creates interest and avoids walls that are either too bright or dull colored.)

Behind the scenes, interview, FAQ, inspector, sound, business, home, yard, house, film, video, job, story, history, tell your story, tell my story, 5. If you are outside, try to find even lighting. Avoid the harsh midday sun or shooting in partial shade (like under a tree where sunlight through the leaves creates a dappled effect).

(The shade from the house provided even lighting so that nothing on screen was too bright or hidden by shadows.)

record, lighting, sound, microphone, reflector, background, filming, interview, director, professional, quality, behind the scenes, camera, home, movers, video, story, tell your story, Visual Legacy Productions6. You can add a pop of light and even out shadows on the subject while filming outside by using a reflector. Don’t have a reflector? Even an automobile sun reflector or white paper can help!

(In the bright sunlight, the reflector filled in the shadows on her face, causing her to look evenly lit and smooth features.)

Now to get started.

Lighting is just one aspect of filming that can make or break your video. Continue learning more about things like where to place your subject in the screen, depth of field, more lighting techniques, and mics for better sound quality. With some new skills and techniques and just a few upgrades, you can avoid simple mistakes and set your DIY videos up for better success!

VLP 2017 Review

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Dear VLP friends and family,

Thank you for joining us throughout 2017! Whether we got to work together or you paused scrolling through your feed to view one of our posts, thank you for your time and support. We have been blessed to connect with so many new friends and clients in addition to our longer-established relationships. Here is a brief review of this past year.

Our Clients

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Each client has a unique story and different video needs. The variety certainly keeps things interesting! Last year a large portion of our services was to realtors and other professions that work with real estate. While that hasn’t changed, this year we have noticed the trend swaying in favor of attorneys and law. Filming at live events has also increased and we’ve attended many speaker workshops, training sessions, and even a few concerts.

Some of the stories this year have been told to educate social workers helping their clients achieve financial health. Another revealed a family seeking to adopt a child. We were able to help produce videos for several companies who wanted to tell their story on their websites. Getting to hear so many memories as we told their company story is such a privilege.  The music video for 13 Stripes and 50 Stars enabled us to change our pace and head outside, while producing recipe videos for the Palm Restaurants was a flurry of sights and smells.

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One project has been on our queue since long before Visual Legacy Productions. Years ago, Bryan and Mike Moehring began the journey of telling the story of an unknown hero during the WWII Holocaust. This year a big step forward was made when we were able to film most of the reenactment scenes needed to tell this inspiring story. But like most self-produced films, it must wait on the back shelf again till resources are right to complete the next task.

Surprises in 2017

One can never guess how the year will turn out as you go into it. 2017 brought a lot of change for our family; some of it expected and some of it not! But change isn’t always a bad thing. One of those surprises was when Erika decided she had met the man she wanted to marry. When they decided on a short engagement, wedding preparations overwhelmed Erika’s normal workload. Luckily, she had an amazing boss who allowed her extra time off! The one downside of the marriage? Erika would move to Indiana. But not all change is bad, remember? Even though Erika can no longer work as an employee of Visual Legacy Productions, she is still doing editing as a contracted worker. This shift of positions fits Erika’s schedule great and has allowed Nancy to attend more meetings and events when Bryan needs help. And for those times when Bryan heads to a job by himself, he has invested into equipment-carrying help that doesn’t ask for a paycheck!

We look forward to sharing new stories with you next year. Please remember to follow us on social media and let us know if we can help you tell your story!

Why You Should Upgrade Your Newsletter to a Digital Yearbook

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With hectic schedules pushed to new levels each year, many people are looking for ways to save time and money. It’s no surprise that more people are seeking alternatives like e-cards1 and generic Facebook posts. While over 2 billion Christmas cards were sent through the US mail years ago, that number is down 30%2. But an e-greeting can’t replace the stories and updates that you want to share.

The Good and the Bad

We all certainly remember good and bad newsletters. Some were boring, others like books, and some were too personal or brag-fests. Some newsletters however, we looked forward to each year. Clever writing, simple to read and understand, interesting snapshots, and photos you want to keep. The internet is filled with the do’s and don’ts of newsletter writing, but even still, not everyone is cut out for writing. And besides, we have smartphones full of photos to share. What about those? Instead of printing and mailing dozens of personal letters, there has to be a better way to match the technology and pace of life today.

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What is a Digital Yearbook?

How does one blend the personal touch of a newsletter with the convenience of internet and the abundance of photos taken throughout the year? Make your newsletter digital! I like to call it a Digital Yearbook because it takes snapshots from your year and displays them in a logical but entertaining way. Photos tell your story and need only captions to bring them to life. Like a slideshow, home videos can be integrated as well to share your highlights. The benefit of this style is that it is not only able to be delivered as a link, but saved electronically. Music, transitions, and graphics make your family’s highlights engaging to watch. You don’t even have to make a Digital Yearbook yourself, as professionals can use what you give them to create your story for you. For a sample, click here.hand, hold, ipad, device, , digital, modern, family, social media, Facebook, view, watch, grandma, grandson, Christmas, tree, sitting, share, story, tell your story, Visual Legacy Productions

The holiday season has always been a time of connecting with loved ones. While beautiful cards are a key part of my Christmas décor, photos and newsletters capture more personal interest. They tell the story of the past year. “Look how the kids have grown!” “Wow, he got a promotion!” “What a fascinating vacation!” Not everyone is on social media or shares a brief anecdote of their year. Well-written newsletters provided that. Now, a Digital Yearbook can take your story to the next level.


Three Documentaries that Challenge

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Merchants of Doubt

We came across this documentary because it was made by the same producers as Food, Inc. Knowing the creators, we figured that this documentary challenged society as we know it, but honestly had no idea what it was about. Even reading the back didn’t really give clues as to the content. We figured we’d give it a chance.

documentary, fire, retardants, lies, politics, environment, safe, behind the scenes, graphics, interviews, science, industry, manufacture, doubt, production, challenge, future, visual, legacy, tell your storyImmediately, we were impressed with the graphics that were used and the quality of production. The abundant use of archival footage really brought the past to life and placed the viewer into the setting. While several topics were discussed, they did a good job of not only jumping back and forth as the storyline progressed, but subtly tying it back to the origin.

Speaking of content, what was Merchants of Doubt actually about? This documentary tackled several big industries and how they deceived and manipulated the public for their own benefit. The big three discussed were tobacco, flame retardants, and finally, climate change. While the producer’s bias is clearly evident, they included some interviews with several opponents…even if it was to place them in a discrediting light. I was honestly amazed at how many interviews they were able to acquire since their opposition should have known who they were.

Suffice it to say that we watched the entire film. I tend to be a cynic and think both sides of the argument can be politically influenced rather than purely scientific. However, while I may not have agreed with everything they did and said, or how they presented the information, it was engaging and enjoyable to watch.


City in the Sky

We love shows that allow us to learn. From History to Science, a well-told story answers questions about topics you may not have even considered. Even if you are not thrilled by planes, airports and the process are something most of us have experienced. This three-part series carries you off to thoroughly explore how the commercial airline industry functions!

documentary, planes, aviation, transportation, city, sky, behind the scenes, graphics, pbs, bbc, industry, bags, pilots, radar, production, challenge, future, visual, legacy, tell your storyPBS and BBC combine their powers to bring viewers like you on a behind the scenes tour of the many aspects of the aviation world. As each episode focuses on a part of the journey, excellent graphics enlighten your understanding of details and statistics. The creators travelled across the globe to show how the industry copes with extremes and talk to people in charge of some of the best procedures and newest innovations. Some of the topics you might expect: transporting baggage, plane maintenance, and control towers. You will also discover unseen, but essential, jobs that keep us flying on time and without incident. The high-quality production and scope of the story leave you with more appreciation and perspective than you may have expected.

You may wonder why this is a “documentary that challenges.” The aviation industry has always faced obstacles from the day man looked into the sky and wanted until fly till now. But the City in the Sky doesn’t wade through the history of flight. Instead, it shows how we function as the global network we know today. It shows how we tackle the immense numbers of cargo and passengers, navigate the bustling highways of the sky, and continue improving for the future. The sky is a city many of us have journeyed through, and thanks to the diligent work of so many, we will continue to visit again and again.


Babies Behind Bars

While searching for documentaries on Netflix, Babies Behind Bars stood out to me from all the other films about prisons. Instead of dealing with hardened criminals and the penal system, this promised to show the struggles of motherhood in an unfriendly environment. I admit I had never thought about the issue of women being sent to prison while pregnant and had no idea what would happen to the babies born there.

Babies Behind Bars seems like it was created on a lower budget than the other two documentaries in this blog. You can tell it was originally made for television because of the built-in cuts for commercial breaks and reprisals of the story. The workers, but especially the inmates, were open about what they saw and felt. This made for a raw and enlightening portrayal of what motherhood behind bars is like.

documentary, prison, pregnant, baby, born, environment, women, behind the scenes, motherhood, interviews, recidivism, industry, policy, Indiana, good behavior, challenge, future, visual, legacy, tell your storyMade in 2011, the filmmakers explored the pioneering program to keep infants with their incarcerated mothers called Wee Ones. Prisoners who met certain requirements had the opportunity to stay with their babies in a special dorm instead of having to give them up just 24 hours after birth. The program had only been around a few years at the time of filming and the jury was still out on whether the prisoners who participated achieved lower recidivism rates (the tendency of a convicted criminal to reoffend) and if their children fared better in society. I was able to find an article from just a month ago claiming that women who went through the Wee Ones program do indeed have lower recidivism results: 18% compared to 35%.

This documentary had a lot to do with change. First, this women’s prison in Indiana is the only place where this program has been allowed. A couple people mention in the film that it had been a struggle to get the Wee Ones program approved. Proponents of Wee Ones hope to see the good results bring change to more women’s prisons, but of course the biggest change hoped for in this documentary is the transformation of convicted criminals to healthy mothers and members of society.

2013 Study of Wee Ones:


What to be Aware of this October

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October. Brightly colored leaves that contrast the gray sky. Crisp air and frosty mornings. Building anticipation of costumes and candy. Pumpkin Spice everything. October is special in our memories for many things, but few of us are likely aware of all the awarenesses we ought to be aware of.  😉

coffee, mug, pumpkin spice, latte, video, story, tell your story, Visual Legacy ProductionsAwarenesses are like the beginning descriptions of October; some of them you relate to, some you love, others you hate.  If you live in the south, you may not look forward to crisp air and turning leaves, because it is an unlikely experience. Some people mourn the loss of Summer while others rejoice. Everyone has their own favorite thing, and that is what we tend to focus on. Take a moment to read each awareness as you scroll through this list of causes in October.

  • AIDs Awareness Month (National and declared by President Reagan)
  • Antidepressant Death Awareness Month
  • Bat Appreciation Month
  • Breast Cancer Awareness Month
  • Blindness Awareness Month
  • Celiac Disease Awareness Month
  • Co-op Awareness Month
  • Domestic Violence Awareness Month
  • Down Syndrome Awareness Month
  • Dyslexia Awareness Month
  • Emotional Intelligence Awareness Month
  • Global ADHD Awareness Month
  • Global Diversity Awareness Month
  • Head Start Awareness Month
  • National Bullying Prevention Awareness Month
  • National Critical Illness Awareness Month
  • National Cyber Security Awareness Moth
  • National Disability Employment Awareness Month
  • National Depression Education and Awareness Month
  • National Domestic Violence Awareness Month
  • National Liver Awareness Month
  • National Medicine Abuse Awareness Month
  • National Pregnancy and Infant Loss Awareness Month
  • National RSV Awareness Month
  • National Sarcastic Awareness Month
  • National Spina Bifida Awareness Month
  • National SIDS Awareness Month
  • Rhett Syndrome Awareness Month
  • Squirrel Awareness Month
  • Workplace Politics Awareness Month

Notice that we would rally behind some causes, ignore others, and hopefully look up more information on still others. The ones that stand out most as we glance over the list are likely ones connected to a personal story. Perhaps a loved-one battled a listed disease, perhaps you’ve dealt first-hand with a condition, or maybe you were reminded of a story about a critter in the attic. The key to turning any of these combinations of letters arranged into meaningful and memorable influencers is their story.

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Awareness Grows Through Story

Without Story there is no passion. Without a connection to our hearts, we gloss over the names of things that mean everything to the person beside us. Stories answer the questions we never thought to ask. Why was it important? How did it make you feel? How did it change the world as you knew it? Your experiences, but also the tale of someone else’s experience, create emotional connections. Those connections make information real and memorable. Stories are the tool that unite us because they make empty phrases relatable images in our hearts and minds.

As we go into this month and the approaching holidays, it is the perfect opportunity to listen to someone’s story. Pay attention to your friends and acquaintances. See what they are passionate about and ask why. Likely there is a story at the base of it. Asking questions and listening to their story will widen your own interest in the topic and deepen your connection to the person. This October, enjoy your Fall favorites, but also raise your awareness and understanding.

Movement Trends in Cinematography

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Have you noticed the cinematography trend of filming with the handheld look? It has become popular for it’s “in the moment” and gritty feel. Slight motion, racking focus, and edgy framing lend to high-paced action and suspense as well as to films that want to feel more real-time and raw. However, just because something is a popular trend doesn’t mean it should be used for everything. Here are some thoughts on movement by professional cinematographers.

Movement from the Masters

Darius Khondji, Se7en

We designed the sequence to combine wide shots with close shots, and gliding steadicam shots with brutal shots – not steadicam, just the operator running with the camera. I held a second camera myself and I occasionally would literally throw myself on the floor with the camera. So we were mixing steadicam shots with locked-off shots and dolly moves, this constant melange helps give the scene its rhythm.

– Darius Khondji

How you film is part of the storyteller’s voice. Usually, a cinematographer would advise picking the tone and sticking with it (framing style, lighting, coloring, etc.) But if we see only fixed shots or every shot has movement, the viewer bores and wears out pretty quickly. Khondji mixed a variety of these elements in order to better communicate the feeling of the scene. It’s rhythm. They didn’t make crazy cuts to be cool, but to draw the viewer into the moment. And it just so happened we like the result and call it “cool.”


Jan De Bont, Speed

I really like handheld and not necessarily in a chase. Even in straight dramatic scenes just with two people talking. It gives you real intensity, just by looking a little rough.

– Jan De Bont

De Bont brings up the artistry of cinematography. It’s about a feeling. The very nature of slight movement lends action to otherwise static and potentially boring scenes. Going handheld with the camera shouldn’t be reserved only for action sequences like chase scenes, but can be used to instill vibrancy where a fixed shot could fall short.

Harris Savides, The Game

Over my career I’ve come to understand that we should not move the camera just for the sake of moving it. Camera movement should always come from telling the story and understanding what that story is. It should not come from asking how do I make it better and more dynamic but from asking do we need to make it better and more dynamic? It’s about conveying information to the audience and then saying “Can we make it better for them.”

– Harris Savides

I think Savides nailed the point of visual storytelling. Cinematography is about finding the best way to visually tell a story. In our fast-paced society, it can be easy to fall into the trap of believing flashier, faster, and bigger equal better. We want the visuals to add to and not detract from the story, but Savides brings up the question of, “Is it really necessary?” The goal isn’t to merely look fabulous, it is to clearly and fully communicate.

Which is Right?

Many young video producers use the handheld look for their films. Some of it is artful. Some of it is irritating. Choosing to have a fixed camera or a steady camera doesn’t make one producer old-fashioned or irrelevant and another one right or better at his craft. Cinematography is an art and art is subjective. It is a tool to reach the goal of finding the best way to visually communicate.


All quotes from