Competition can be fierce. Finding ways to set yourself apart, or keep from being out-shined, are key to turning potential customers into committed patrons. Utilizing a Visual Tour could be one of the ways your business steps out of the shadows with your best foot forward.
When people hear about legacy videos, we too often hear things like, “That’s great, but I don’t like being in front of a camera” or “I wouldn’t know what to say.” Some people feel nervous or shy, others don’t think they have anything worthwhile to share. We get it. We too prefer being behind the camera than in front of it. But if you’ve thought that video just isn’t for you, you’re right. Your video – your story – isn’t for you.
A legacy video is about your story, but your fulfilment isn’t the main reason you record it. Your family, children, and future generations are the reason why you get in front of a camera and share your story. They are the ones who will wish they’d asked you more about where your ancestors came from. They are the ones who will wonder what you were like and why you valued what you did. They are the ones who will struggle to recall the memories you think will never fade. Your video isn’t for you, it’s for others.
Excuses to following through with recording your story might seem justifiable, but when they are considered from an “others first” mentality their strength fades. Let’s consider several common arguments people often use to avoid the discomfort of what they think they’ll feel.
“I don’t have a story.”
Some people have exciting histories and stories that sound like a movie. Other people lead quieter lives and can fall into the trap of thinking they have no story worth sharing at all. However, friends and family members would most likely disagree. Talking with people who know you can help clarify the key moments and values that make your story. The interviewer also helps guide the process by asking questions to help reveal your unique and valuable story.
“I’m not good on camera.”
Similarly, many people feel they would be too uncomfortable or that they don’t have the gift of good storytelling. Even though these may be true, they don’t have to cut you off from telling your story. Interviews done in a relaxed, conversational style help you engage as you normally would with a friend. This is for your loved ones-there is no need to perform. If you happen to be someone who greatly struggles sharing your thoughts and feelings, encouragement from friends and family who love and enjoy your story can really help!
“There’s no way I’d cover everything the way I’d want to.”
Sometimes the task or a person’s vision can seem so large and daunting that it keeps one from trying. For that I offer three statements of advice: Make it a priority, let go of perfectionism, and just get started. Take the steps to gather the information and photos you want to include, yet don’t feel as though you have to include everything. Your legacy video will give an essence of your story. If you have more that you want to record or pass on later, you can certainly do it. The point is to make sure there is something tangible for your loved ones, and to be honest they’ll probably be happier with a 2 hour video than a 5 hour one!
“I don’t have the resources now. I can do that later.”
Finally, don’t deceive yourself into putting it off—it can easily become too late. If finances or time are tight, go with simplicity. Older people obviously run at a higher risk of passing away or losing their capability to recall the information they would want to pass on. Many also believe that legacy videos are only for old people who have lived a “full life.” Yet younger people have plenty of things to share. Values and vision can be shared for children to grow into, milestones can be celebrated, and dozens of other worthwhile ideas can be captured. If there is something you want to say, it is best to do it today!
It is easy to become focused on oneself and the obstacles to recording a family legacy, but widening one’s perspective to the viewers brings clarity. The right technology, support, and mindset, ease discomfort and enable everyday people to become excellent storytellers. But again, it’s not for you, it’s for ones around you.
Learn more about our different packages to tell your story on our Legacy Interviews page or contact us for more information.
Storytelling is a powerful tool. The stories we tell affect how we believe and act. We see this when writers release books that captivate audiences, leaders cast vision to rally crowds for a common goal, and when educators teach lessons that reach our hearts in addition to our minds. Moviemakers are also some of the great storytellers of our time. Their work not only entertains but also adjusts our mindsets, dares us to dream, pushes our boundaries, and opens our minds and hearts. Good or bad, that’s how storytelling works. These four documentaries tell the stories of men in the movie-making (or television) business; their goals, struggles, and successes.
Five Came Back
When I saw this documentary on Netflix, I was curious because it’s about filmmakers and it’s a historical documentary—two things I find interesting. I was unaware of how truly excellent it would be. When current directors like Spielberg, Greengrass, and Coppola were introduced to the screen to walk the viewer through the journey of the film’s five directors, I had my first inkling this was going to be excellent.
Five Came Back tells the journey of five successful Hollywood directors who chose to leave business as usual and use their abilities as filmmakers to aid in the WWII war effort. Clips from the directors’ movies and their war footage are plentiful. Rather than show a sequence of their actions and films, the modern filmmakers expose the inner journeys and how it impacted their lives. The five directors wrestled with how to use cinema in the war and resulted in reenactments, propaganda, training, and documenting in unanticipated ways. Through it all, these men worked their storytelling genius to capture both the beauty of humanity and the terrible gruesomeness of the war they saw around them.
I’d originally intended on watching the mini-series one episode at a time, but once started I wanted to know how their stories would unfold. There went the whole afternoon. Five Came Back is excellent for its ability to tell history in a deeper and honest way. These men weren’t perfect. Neither was the world around them. But just as they saw, one of the great reasons we record history is so that we can work to stop perpetuating the bad and focus instead on building a better future.
See more in the trailer for Five Came Back.
Walt: The Man Behind the Myth
Although most of us know of Walt Disney because of growing up with his movies, this film explores who he was. Narrated by Dick van Dyke, the storyline is brought to life with archived footage or photos and interviews with employees, family, and even Walt himself. Following Walt through his career, one sees his ingenuity, persistence, and high standards. He was a future-thinking man, pushing the boundaries of possibility. This in-depth look into Walt reveals just how much he impacted storytelling, animation, movie-making, and later, family entertainment through his parks.
One of my favorite quotes from Walt, is “We shouldn’t just be thinking of this as a cartoon. We have worlds to conquer here.” Cartoons were but a fraction of the ground he wanted to conquer. The fear of failure didn’t stop him, but he also scrutinized plans and drafts to make them as best as they could be. He was an exacting boss, yet managed to inspire teams of artists, writers, and others to accomplish dreams no one else had attempted. He pushed the limits of technology with color, sound, animation, and even retelling stories with live action.
While Walt Disney obviously achieved success, he also faced his share of setbacks. Rejection, health, money problems, wars, betrayal, and fires threatened to destroy his vision. Time moved Walt from creative and ambitious to legacy-driven. His dedication speech at Disney Land concluded, “with the hope that it will be a source of joy and inspiration to all the world.” He spoke of the park that day, but it’s true of his other work as well. This documentary shows us once again how creative visionaries with the tenacity to keep moving forward can impact so many facets of our lives.
See more in the trailer for Walt: The Man Behind the Myth
The Kid Stays in the Picture
There is a cool effect that some documentaries use to make old photos look 3-dimensional. It’s called The Kid Stays in the Picture effect because of its heavy use in its namesake film. I wondered what this documentary was about and discovered it didn’t tell the story of a child, but a man named Robert Evans. Created with the classic Hollywood feel, this autobiography follows the career and life of Evans from businessman, to actor, to producer and vice president of Paramount Pictures. Evans himself narrates the film and it’s almost entirely covered with vintage film, clips from his movies, and many photos which received the 3D treatment.
His storytelling mixed with animated visuals keeps the story engaging. Evans was full of drive, but also business acumen, an eye for art, and the down-and-dirty lifestyle by which so many in Hollywood win and lose. One sees that he reached both the pinnacle of success and the dregs of despair. While you learn his personal story, it is interwoven with the growth of Paramount and the changes in movies over the decades covered. At a critical point at the end of the 1960’s, Evans explained his goal for Paramount by saying, “We at Paramount don’t look at ourselves as passive backers of film. We look at ourselves as a creative force unto our self. And that is why Paramount is going to be paramount to the industry in the 70’s.” They did just that with blockbuster films like Rosemary’s Baby, Love Story, and The Godfather, which pushed the edges of what was typically considered a successful script.
Robert Evans had a powerful hand in producing films for the late 20th century and continues to create films today. Unlike some of the other moviemakers highlighted in this blog, Evans’ film is gritty and reveals the darker sides of his story. I was surprised to come across a documentary that was rated R, but it was for good reason. The F-word lightly peppered some of the dialogue and nudity was shown during a movie clip and photo. The adult content limits the viewership of The Kid Stays in the Picture, but shows a genuine demonstration of the world Evans lived in and created.
See more in the trailer for The Kid Stays in the Picture.
Won’t You Be My Neighbor
While Fred Rogers didn’t make movies, he impacted generations through television. Mr. Rogers’ strongest focus was on children and it became his mission to use mass media to help children through the difficult transitions of life. This documentary is not just sentimental to adults who grew up watching his show, but an inspiring revelation of Mr. Rogers’ authenticity, values, and endurance.
Interviews with an array of his friends, family, and co-workers gives the viewer insight into Mr. Rogers as he truly was. The film also relies heavily on archived interviews with Mr. Rogers and clips from his shows. The production is simple and straightforward, just how Fred liked to make his shows. For being gentle, quiet, and simplistic, the concepts tackled on “Mr. Roger’s Neighborhood” were often difficult or divisive topics. He wanted to equip children with the understanding and control needed to deal with deep emotions, learning and mistakes, fear, racism, self-value, war, love of self and others, and even death.
With his background in childhood development, television production, and foundational faith, Mr. Rogers didn’t preach, but communicated straight into his viewers’ hearts. He believed, “television has the opportunity to build neighborhoods out of our entire country.”
We continue to live in a time struggling with hate vs. love, tolerance vs. belief; our entertainment and media perpetuates violence and destruction. Mr. Rogers was a rare example of a man who held firm his beliefs and yet truly extended his arms wide in acceptance. His closing phrase, “I like you just the way you are” wasn’t shallow justification or entitlement, but an impartation of each person’s intrinsic value. He chose to use television to tell stories that would help his viewers navigate through the darkness of our world. “Try your best to make goodness attractive,” he once said. “That’s one of the toughest assignments you’ll ever be given.” Tough, yes. And worth it.
See more in the trailer for Won’t You Be My Neighbor.
Each of the men from the four documentaries believed the stories they made into movies were worthwhile. Ambition and creativity helped build their success even though each faced personal struggles and doubts. Not only can we learn from their work, but these documentaries allow us to learn from their lives.
As 2018 closes out, we finish our third year as an active business. It still feels so new, and yet a lot happens in that amount of time! It’s amazing to see how many of our clients have come to us through the grapevine. Not just business to business, but from business to family and generation to generation, as with our friends in the McDermott family. We are so grateful for friends and clients who made new connections possible!
Series of Segments
While personally 2018 was punctuated with transition, projects with our clients were pleasantly rhythmic. It was a joy to regularly partner with several companies and teams this year. We absorbed an educator’s treasure trove of wisdom through several series of teaching videos for Marzano Research. There were so many incredible speakers and professionals to meet while filming for Advance Your Reach workshops. A few companies expanded their skills with acting in more entertaining videos: vehicle comparisons for H.M Brown Showdowns and internal training videos for Land Title styled after “The Office.”
Variety of Videos
Local, small businesses have unique needs and audiences for their videos. The variety this year included a physical therapist, mortgage broker, property managers, soccer development academy, realtors, and speakers. One highlight was partnering with several Douglas County organizations to help teens struggling with self-harm and suicidal thoughts. By showing what happens when you reach out for help, the video works to eliminate the fear of the unknown as a barrier.
Working with Others
Bryan can do most shoots himself, but some projects need multiple camera operators. Several local videographer friends of Bryan partnered up for projects throughout the year. Erika was able to fly out a couple times to help. It was nice to get back behind the camera and work with her dad instead of the normal editing routine. Bryan also travelled a bit for work, both in the United States and to Africa. We love living in an age with global networks and video equipment getting more compact for travel!
It is such an honor to be able to come along side businesses and families to help them share their stories in a way that is creative and long-reaching! We are grateful to our clients’ trust in us and the relationships that are built along the way. We hope that 2019 treats each of you well, and that you will feel welcome to reach out to us for any of your family’s or business’ video needs.
It seems as though every time we look up the stats of video for businesses and marketing, it has continued to gain momentum. Early this year, Mark Zuckerburg announced that Facebook and their family of apps were going to continue to focus on promoting video first, as it is a “megatrend.” True to his word, we’ve noticed an uptick in videos shared on the homepage and have discovered the world of Facebook Video. Video is entertaining and informing viewers all across social media, email, and websites.
While videos are great for capturing attention and communicating, they are transitioning into more of a necessity then a bonus. Good use of video can be a winning element of your marketing strategy! We’ve all heard before how they boost SEO and increase time spent on websites, but there are several more ways they help turn casual searchers into loyal customers.
When a business has a good presence on their social media, they cast the flavor of their choice into first impressions. With good social media presence, they appear like experts in their field, personal with their followers, and honest in their craft. Not only that, they set themselves apart as being with the times. According to a report by Animoto, 58% of the survey respondents considered brands that produce video content to be more trustworthy. But businesses don’t have to make the customer take their word for it. Reviews and testimonials speak even more loudly. These 2018 stats were pulled together revealing “23% online shoppers are influenced by social media recommendations, and 84% of online shoppers in the USA review at least one social media site before making a purchase.”
Ease of Information
Have you ever found yourself searching on a website which struggled to load the content, or considered purchasing an item only to find out there were extra steps or hidden costs? How quickly did you say, “forget it,” and seek out a more amiable resource? If you’re like many online searchers or shoppers, not long at all. More and more, consumers want the ability to get all of their information before they commit to buy. And they want to do so without having to talk to humans or wait. This can be seen in that “Nearly 50% of internet users look for videos related to a product or service before visiting a store.” (Google) Some of the more effective types of videos for marketing to consumers’ need for information include tutorial videos and demonstration videos. For example, demonstration videos were helpful to “80% of consumers” looking to make purchases. (Blue Corona) Show them how you can fulfill their need.
Warning to the Wise
As a reminder, a great video starts with great content. Viewers are looking for expert information, personal connection, sharable entertainment, and a great deal. “43% of people want to see more video content from marketers.” (HubSpot) This is the time to show what you have with the world! With that said, you still can’t shove it in people’s faces. Another statistic from HubSpot warns that “82% of consumers have closed a browser or exited a webpage because of an autoplaying online video ad.” Half of your viewers will skip online video ads. Meanwhile “two-thirds of consumers prefer video under 60 seconds.” (Insivia) To combat for their attention, give them value for their time. And remember, “85% of Facebook videos are watched without sound” (Digiday), so make it easy for passersby through added subtitles.
You may have noted several key words pop up periodically: personal, value, informative…. These are the elements of good storytelling. That’s the essence of what good video marketing does. Videos allow marketers to connect with consumers and create an emotion—trust, motivation, and safety to name a few. Instead of clamoring for them to make a purchase, good storytelling inspires. Instead of selling, share, invite. Through your business’ stories, you lay the ground work for happy and loyal customers. A passing consumer easily gains information through tutorials and informational videos. Reviews and testimonials settle questions and doubts. Short video length and subtitles deliver the valuable content customers are looking for. Best of all, once your videos are sent out on social media, emails, and your website, they continue to share your story with every play.
For more information:
September is full of days that beckon us to remember and to appreciate. VJ Day and 9/11 Remembrance Day remind us of victories and loss, sacrifice and heroes. We appreciate the hard work that allows us to celebrate Labor Day and Citizenship Day. We recall our roots on Grandparents Day, Step Family Day, and Native American Day, while also celebrating Hispanic Heritage Month. But is it even worth your time to pay special attention to them?
A casual acknowledgement may not have much impact, and can actually end up deflating the deeper concepts. Some educators believe we ought to teach children how to think critically about memorials rather than rote, empty observance.1 If we were to take a little time to dig in, we would gather not only appreciation, but also a clearer world view.
VJ Day and the rest of the WWI & WWII commemorations are stories quickly fading into the unobserved past. They seem like a world away. Yet a brief study of history or humanity would quickly remind us how easily situations and choices can arise again. Remembrance days shouldn’t solely mourn lost lives and celebrate heroes. If we let them, they could teach us politics and philosophy, or remind us of hope and reconciliation. September 11th reaches closer to the memories of our hearts and minds. For some, it’s a chance to honor the memories of those who perished that day or in the conflicts since. For the children born since then, it is important for them to sympathize with the loss, but also recognize how this event catapulted the world into what we see today.
Labor Day pays tribute to the hard work of American workers. We like to take advantage of not only a day of rest and enjoyment, but a long weekend! We enjoy leisure due to the fruits of the labor of many people. Hard work provides for the needs of the laborer and creates purpose and achievement. Workers’ contributions build a better world for each of us. Meanwhile Constitution Day and Citizenship day remind us of our nation’s unique system which strives to give each person a chance to better their lives. Through these rights given at birth or naturalization, a person has the ability to engage in serving our country and enjoying the benefits.
Remember Your Source
September is also filled with days honoring one’s family and ethnic roots. Grandparents Day and Step Family Day are relatable to many. These days encourage us to recognize and appreciate the values and heritage that were passed along from generations and married-in family. Native American Day and Hispanic Heritage Month are part of the observances that bring up questions of diversity and representation. Some results can end up negative if they do not encourage deeper understanding and growth. Rather than focusing on only a few themes that stereotype or propagate friction, it’s a good idea to bring out a variety of topics. We grow by understanding and appreciating the diversity of backgrounds, experiences, and abilities. We celebrate our shared values and victories. These stories of our sources can help us continue together with a better future.
It’s easy to let the month fly by without appreciating the value of each observance. The stories behind commemorations teach subsequent generations a community’s history, social and political customs. The stories we tell of events and our heritage give us a better appreciation for the people who went before us. They explain the world we know today. This month, look into the deeper meanings of these holidays yourself to celebrate your foundation and honor the life-changing events of the past!
VJ-Day Photo via <a href=”https://www.goodfreephotos.com/”>Good Free Photos</a>
Where do you start when you decide to make a business video? The same place you begin when telling a story, making a presentation, or selling a product: define your audience. The ways to use video for your business are endless. Deciding the intended audience sets up a multitude of other decisions from content, to length, to viewing platform. This blog will help start the process of deciding what should be seen by whom.
The first decision is whether the video is for people on the outside of your business sphere or already inside it. Is it aimed outward at the crowds of potential clients and followers or inward at your employees, customers, and fans? Those two audiences are the pillars on which every type of video will stand.
Videos that focus on the outward audience include brand videos, product videos, explainers, promotional videos, testimonials, and reviews (just to name a few). These focus on showcasing products, services, and businesses to potential clients. A brand video (like our Brand Essence videos) nurtures a relationship with viewers by sharing a company’s story and values, while a product video focuses on what they have to offer. Explainer videos can show how a product works and answer questions. Testimonials can be stories of customers’ experiences or even employees. Reviews mix those two by sharing an experience of using a product and how well it did or did not function. Promotional videos include more than just commercials. They range in length and can promote new releases, up-coming seminars or events, exciting updates, or product highlights. Each of these types of videos aims toward a larger crowd of viewers to pique their interest, raise brand awareness, and ultimately lead them to want more.
The other pillar of business videos is for the inward audience. These communicate with people who are already a part of your team; employees, past and present clients, fans, and contacts. New employees, members, and customers benefit from on-boarding videos and ongoing training videos. Emails become more personal by incorporating video messages. Topical education and network news are shared through episodic videos like vlogs, podcasts, and webinars. The inward videos strengthen a company’s relationship with their people and promote growth.
The two pillars are linked together by a third category of videos. These are often social in nature and include videos that promote events, company culture, sharing presentations, learning tutorials, behind the scenes views, and live streaming. Any of the types of videos mentioned point to either outward and inward audiences. Many times they reach both! Things like upcoming events and interesting presentations or live streams are shared by your audience of “team” members to the “crowd.” Company culture and behind the scenes videos also invite outside people into your business circle while encouraging buy-in from your clients, employees, and friends.
If the image of two pillars doesn’t fly with you, you can also picture the categories of video audiences as two sides of a doorway. Outward videos aim to attract new leads from the masses and inward videos help the people who already know and support your business. The videos in the middle go between the inside and outside. Those social videos like to mingle with the crowds outside, but also have their home inside your company.
Audience Defines the Rest
Once you have figured out your target audience, it is easier to look at what you have to offer and share through video. To increase conversion of website traffic into clients, a good brand essence video shows who your business is and not just what you do. Subscribers looking to learn more in your field of expertise can look forward to training videos and webinars. Curious job-seekers will be attracted to the company culture through videos posted highlighting recent events.
Video length is another element quickly decided from knowing the audience. An on-boarding video will range much longer in length than a review because an employee needs to know the ins and outs of the process. A potential purchaser only needs to know a summary of the reviewer’s findings. A promotional on the same product would run even shorter to keep the viewer’s attention and tell them just enough to pursue more information.
The two pillars of video audiences support a host of business video ideas. The endless possibility of options can be overwhelming. However, when you know your story, your product or service, and your audience, using video for your business becomes not only possible, but powerful!
Summer sunshine peaks over the horizon early. You’re up too, ready to get in some “me time” before heading off to work. You’re looking forward to your special time in the mountains, on the trails, at the golf course, or in the studio… Summer days are full of activity! The balance of hobbies and work is punctuated by what you love to do. Your summer goals could include enjoying some R&R with your family or increasing your work productivity. How often do we capture and share those things, inviting our friends and clients to see what it is that we do? This blog will discuss how action videos can be used both personally and for your business.
First of all, what is an Action Video? According to our Action Stories webpage, the goal is to capture your passion. This could range greatly and doesn’t necessarily have to be a physical activity like sports, but also the arts and sciences. One of the key elements of these stories is that a variety of cameras, shots, and editing show a bigger, more exciting picture of your activity of choice than a simple description.
When I think of an action video, my first imagination usually looks like taking advantage of all that the Colorado outdoors offer. I wouldn’t be far off when it comes to the highly active lifestyle of many Coloradans. Many people are passionate about their sports skills, hiking 14ers, or fly-fishing. Rather than just telling friends about your skillful moves, arduous climbs, and peaceful moments, an action video recreates it visually and emotionally.
Even though we live with camera phones and constantly post on social media, we find that those tools don’t actually help us remember the moments like we thought. This is just one reason why having a beautiful video created can encapsulate the experience while leaving the living to you. Both the mountain biker and the runner in our Action Story samples realized they will not always be able to enjoy those past-times at the same caliber. Someday, those videos will be the best way to recall the struggles, sights, sounds, and satisfaction they encountered. Capturing the essence of your glory days or crowning victory becomes an expression of yourself that becomes a personal treasure.
The Action Stories on our website tend to be for more personal use, but the principle of “show, don’t tell” carries over into business videos as well. As a professional, you can be just as active. What better way to show potential clients what you do and the quality of your service than to show them?
While not a technically an “Action Story,” Brand Essence videos carry more personality when they show your clients your passions outside of work. Sharing your activity of preference invites a connection based on common interest as well as your service. But you also can also keep the action strictly professional! Skilled tradesmen can show their handiwork. Following a professional to glimpse the process of their day gives legs to an otherwise unknown quality of service. You work hard to promote business and deliver quality products. Adding the element of action to business videos helps that hard work go further.
The very purpose of video is to show life. Those things that wake you up excited in the morning are worth capturing. Work doesn’t have to be boring or impersonal. Recreation isn’t vanity or a waste of time. Allow action videos to celebrate your passions and hard work this summer!
Not too long ago, our company didn’t have a teleprompter. Now we have three. We love the natural way people speak when they share their story unscripted and through interviews. However, there are some great advantages to following bullet points or a script.
We use scripted videos when the client has a lot of specific information that they want to communicate. Coming up with the structure, flow, and important terms ahead of time allows the person speaking on camera to present with more ease. A teleprompter can also help reduce the amount of retakes caused by figuring out how and what you want to say. There are many ways to use pre-planned talking points to enhance the story your business is trying to tell. The next three companies serve as examples.
Land Title Guarantee Company is the largest locally-owned title company in Colorado. With 50,000 closings every year, they work with a lot of realtors. The Land Title marketing team provides many resources and reports to realtors, but emails easily get lost in busy inboxes. One way to stay top-of-mind and relevant is through vlogs. Slides provide industry information while the host strings together numbers and charts into a story of the marketplace that any realtor could grasp. The structure of a scripted vlog amplifies the power of the expert insight and visuals.
Many teachers and schools have become more effective due to the work and materials provided by Marzano Research. Now, years of research by Dr. Bob Marzano and his team at Marzano Research is increasingly made available worldwide through videos online. These informational videos follow a script of topics and examples to teach educators new and deeper concepts. These too, use slides for structure and graphic visuals while allowing the presenters room to elaborate.
Short & Structured
Some people don’t have long educational pieces to communicate. Instead, they need to summarize and convince the viewer quickly and succinctly. Advance Your Reach works with public speakers to hone-in their abilities to research, find, and book more speaking engagements. Of the tools and principles they acquire, the speakers also create a Why Me video. These videos help public speakers interact with meeting planners. They are strategic and quickly communicate what problems they solve and how it helps the audience. Every word is important and following a script allows the presenter to focus on how they deliver and not their next statement.
Scripted videos can be an invaluable tool for telling your story. They allow for preplanning and smoother presentations. The next time you have detailed or educational information that you need to share, you may want to consider a scripted video.
There is no denying that we live in an increasingly digital world. People are more interested in attaining information on their own via the internet before speaking to a person or seeing an item in person. This trend goes for real estate as well.
Online databases circulate house listings and make them available for the world to see. This is critical and expected for real estate transactions, but how does one take listing homes to the next level and stand out above the noise of everything else clamoring for our attention? Video is an ideal tool. Video allows a potential buyer to see more than photos can relay. They make the dream home come to life. They also make an engaging platform to share pertinent information with clients. Here are some ideas on how to use video to bring that extra dimension to marketing homes and staying top-of-mind.
A video listing can look like many things, but at the end of the day it leaves the potential buyer with a better impression of the property they are interested in. It could look like a virtual tour or the realtor could highlight key features of the property. Perhaps a deeper view of the listing’s great location to shopping or outdoor recreation would increase interest. Drone footage shows off exteriors in a new way and gives a bigger impression of location and views. Finally, sometimes having a broker on camera and on location is the element that makes a virtual encounter not only more real, but personal. Clients are able to feel as if they can more accurately judge real estate themselves, resulting in inquiries that are better educated from the get-go.
Realtors are great at finding helpful and interesting ways to keeps themselves top of mind. Aside from social networking skills and fun events to invite clients to, they also provide up-to-date market information. Unfortunately, emails with the latest statistics don’t have the best opening rate. Videos can help with that. Many viewers are more likely to click on and watch a short video with helpful and interesting bits of information. Graphics in addition to graphs as well as music, photos, and interesting filming locations all add life to the information or story trying to be communicated. Done right, vlogs not only present information in a memorable way, but add to the real estate broker’s professionalism.
These two broad ideas help inspire new ways video can be used to advance real estate marketing. They improve not only showing off listed properties, but promoting the agent through useful and interesting information. There are lots of ideas on how to use video for real estate. Each agent will have their own goals and intricacies of what they want to promote and how. Armed with video and their vision, they are able to better equip clients and potential buyers with what they need to make their real estate transactions.