With 65% of the general population classified as visual learners,1 businesses often struggle to quickly communicate complex, scientific, or “boring” ideas to their audience. Infographic and Kinetic Typography videos are a very popular form of solving that dilemma. By combining visual aids with text and audio, information that seemed lifeless before, suddenly comes across as “visual.”
Screenshot of a video using kinetic typography to highlight and explain a point
First of all, what are infographic and kinetic typography videos? Static infographics can use a variety of visual learning tools like diagrams, charts, maps, shapes and icons to communicate a clear, structured concept. Videos use the same strategy by using the same visuals, but appearing on screen in sequence with optional audio. Kinetic Typography is when the words themselves move like actors in the story, appearing when they’re spoken, growing or diminishing or moving to illustrate the point.
Still image from video using illustrations and kinetic typography
Video Examples: https://www.youtube.com/watch?v=_ri7JMP9KdE
https://www.youtube.com/watch?v=8fsH8qxDDY4
At Visual Legacy Productions, we like to call this style of visual communication “Animated Infographics” to highlight the movement. These videos can stay strictly to one form, eg. only kinetic typography, or combine a variety of visual storytelling aids such as the above mentioned elements of infographics, illustrations, still images, or even video. While there are many methods for visualizing concepts, we’ll call this style of video “Animated Infographics” for the remainder of this blog.
What Animated Infographic Videos are Great at
-
Example of a simple infographic from Venngage
Infographics simplify complex concepts, offer practical solutions or steps, are great for answering FAQs.
- Highlight key words for better memory retention.
- Make messaging able to be received without audio turned on.
- Bring text to life: more engaging, memorable, and easily digestible/understandable.
- Makes sharing more likely: because it’s more engaging, people are more likely to think others will benefit.
- Multipurpose/Reusable: They often introduce big picture ideas and key concepts, and are therefore able to be used in a wide variety of places (webpages, social media posts) and uses (new customers or established clients), again and again (reusable)!
- Good for SEO: Videos can be linked or embedded on other websites, blogs, or posts.
- Raises your brand’s voice: Speaks according to your expertise, with your branding!
Animated Infographics are an excellent choice of video to produce for their wide variety of uses and ability to communicate. Infographic and Kinetic Typography videos simplify the concept, combine data with visuals for clear understanding, and thus help viewers actually remember the content. They truly bring abstract thoughts and ideas into visual reality!
- Bradford, William C., Reaching the Visual Learner: Teaching Property Through Art (September 1, 2011). The Law Teacher Vol. 11, 2004, Available at SSRN:https://ssrn.com/abstract=587201
Another great resource: https://www.atlassian.com/blog/teamwork/how-to-work-4-different-learning-types
