Tutorials, as well as How-To and FAQ videos, answer questions. They educate, explain, and inspire. Ranging in length from about 2-10 minutes, they are easy for viewers to gain instructions in one sitting. Short instructional videos can be a creative tool for any professional or business. We’ll talk about how you can come up with your own ideas below.
Benefits of Teaching through Video
Using video to educate your clients has several benefits. First of all, video can be available 24/7. Most businesses have set work hours and appointment schedules to keep. A person has limited time and physical reach. However, through video your expertise is ready to meet curious viewers any time or place they want answers.
Video is also conducive to learning because of its format. Reading an explanation can be helpful, but actually seeing it improves learning for many. Watching a professional make household repairs while he explains each step seems more understandable to many DIYers. In fact, 65% of people use YouTube to help them fix something or solve a problem. (Google)
A teaching video doesn’t have to give out without the possibility of a return on investment. Many potential customers use videos to help them make purchasing decisions. How does this product work? What do other clients think? Will this actually do what I need it to? Rather than spend time, energy, and hard-earned cash pursuing those answers, nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot) By having videos available, customers feel confident in the results of their purchase.
Before you start making your own video tutorial, you’ll need to know what to teach! Consider your clients’ needs. What simple fix would make their lives easier? Is there a common set of questions you continually address? Are they missing out on the fullness of what your products or services provide? A car mechanic can show viewers how to choose the right kind of brake pads or how to install them. Or he could show them how to recognize when they are wearing out. There may be obvious needs that clients are aware of, but also some that are unrealized until you point them out.
Once you have the content, you can work on the video practicalities. A how-to video on watercolor painting would require close-ups of products and technique. That instructor may choose to film with a good camera and record voiceover. Meanwhile, a real estate agent may want to create a Frequently Asked Questions segment to let her clients know what to expect during the process. If we at Visual Legacy Productions were filming for her, we might use an interview where she lists out the steps and add text graphics or b-roll illustrations.
The most important practical parts of making these videos is to ensure quality. Viewers need to see the details and hear your instructions clearly. You may have the greatest tips on the market, but if you are not able to share this valuable information in an understandable way, it will be lost. Getting started can feel intimidating, but connecting with clients by providing tutorials builds trust and loyalty. We believe that is a worthwhile endeavor!
If you need help, contact us! Our mission is to make you seen, heard, and understood.