Making Thoughts Visual: Infographic / Kinetic Typography Videos

First of all, what are infographic and kinetic typography videos? Static infographics can use a variety of visual learning tools like diagrams, charts, maps, shapes and icons to communicate a clear, structured concept. Videos use the same strategy by using the same visuals, but appearing on screen in sequence with optional audio. Kinetic Typography is when the words themselves move like actors in the story, appearing when they’re spoken, growing or diminishing or moving to illustrate the point.

Screenshot of a video using kinetic typography to highlight and explain a point

Video Examples: https://www.youtube.com/watch?v=_ri7JMP9KdE

https://www.youtube.com/watch?v=8fsH8qxDDY4

At Visual Legacy Productions, we like to call this style of visual communication “Animated Infographics” to highlight the movement. These videos can stay strictly to one form, eg. only kinetic typography, or combine a variety of visual storytelling aids such as the above mentioned elements of

Still image from video using illustrations and kinetic typography

infographics, illustrations, still images, or even video. While there are many methods for visualizing concepts, we’ll call this style of video “Animated Infographics” for the remainder of this blog.



Example of a simple infographic from Venngage

1. Infographics simplify complex concepts, offer practical solutions or steps, are great for answering FAQs.
2. Highlight key words for better memory retention.
3. Make messaging able to be received without audio turned on.
4. Bring text to life: more engaging, memorable, and easily digestible/understandable.
5. Makes sharing more likely: because it’s more engaging, people are more likely to think others will benefit.
6. Multipurpose/Reusable: They often introduce big picture ideas and key concepts, and are therefore able to be used in a wide variety of places (webpages, social media posts) and uses (new customers or established clients), again and again (reusable)!
7. Good for SEO: Videos can be linked or embedded on other websites, blogs, or posts.
8. Raises your brand’s voice: Speaks according to your expertise, with your branding!