There is no denying that we live in an increasingly digital world. People are more interested in attaining information on their own via the internet before speaking to a person or seeing an item in person. This trend goes for real estate as well.
Online databases circulate house listings and make them available for the world to see. This is critical and expected for real estate transactions, but how does one take listing homes to the next level and stand out above the noise of everything else clamoring for our attention? Video is an ideal tool. Video allows a potential buyer to see more than photos can relay. They make the dream home come to life. They also make an engaging platform to share pertinent information with clients. Here are some ideas on how to use video to bring that extra dimension to marketing homes and staying top-of-mind.
A video listing can look like many things, but at the end of the day it leaves the potential buyer with a better impression of the property they are interested in. It could look like a virtual tour or the realtor could highlight key features of the property. Perhaps a deeper view of the listing’s great location to shopping or outdoor recreation would increase interest. Drone footage shows off exteriors in a new way and gives a bigger impression of location and views. Finally, sometimes having a broker on camera and on location is the element that makes a virtual encounter not only more real, but personal. Clients are able to feel as if they can more accurately judge real estate themselves, resulting in inquiries that are better educated from the get-go.
Realtors are great at finding helpful and interesting ways to keeps themselves top of mind. Aside from social networking skills and fun events to invite clients to, they also provide up-to-date market information. Unfortunately, emails with the latest statistics don’t have the best opening rate. Videos can help with that. Many viewers are more likely to click on and watch a short video with helpful and interesting bits of information. Graphics in addition to graphs as well as music, photos, and interesting filming locations all add life to the information or story trying to be communicated. Done right, vlogs not only present information in a memorable way, but add to the real estate broker’s professionalism.
These two broad ideas help inspire new ways video can be used to advance real estate marketing. They improve not only showing off listed properties, but promoting the agent through useful and interesting information. There are lots of ideas on how to use video for real estate. Each agent will have their own goals and intricacies of what they want to promote and how. Armed with video and their vision, they are able to better equip clients and potential buyers with what they need to make their real estate transactions.