Branding is more than a logo and tag-line; it’s who you are, what you believe and how the customer sees you. Customers buy from businesses that care and believe in them, that have heart and character.
“If people believe they share values with a company, they will stay loyal to the brand.”
Howard Schultz (Founder of Starbucks)
“64% of people cite shared values as the main reason they have a relationship with a brand.”
(Harvard Business Review)